What Is Search Engine Optimization

SEO stands for “search engine optimization.” Simply said, search engine optimization (SEO) is the act of making changes to your website so that it appears more prominently in Google, Microsoft Bing, and other search engines whenever someone searches for:

Goods that you market.
Services you provide.
Details on subjects in which you possess extensive knowledge and/or experience.

Your chances of being seen and clicked on increase with the visibility of your pages in search results. The ultimate objective of search engine optimization is to assist in drawing in website visitors who will either become repeat customers, clients, or customers.

Difference Between SEO, SEM, AND PPC

SEM and PPC are two additional phrases you'll likely come across in the greater search marketing community and here on Search Engine Land. 

Continue reading to learn more about these two concepts and how SEO relates to them.

SEO VS SEM

Search engine marketing, or search marketing as it is more widely called, is what SEM stands for.

One kind of digital marketing is search marketing. It is a catch-all word for a mix of PPC and SEO efforts designed to increase visitors through both sponsored and organic searches.

To put it simply, search marketing is the act of using both paid and unpaid search engine optimization techniques to increase exposure and traffic.

Thus, what distinguishes SEO from SEM? In a technical sense, they are identical; SEO is merely half of SEM:

SEO is the process of directing natural search engine traffic. 
Traffic from search engines, both paid and organic, is driven by SEM. 
This is where things start to become a little unclear.

SEM and PPC are frequently used interchangeably these days; we'll discuss PPC in the next section. 

SEO is the process of directing natural search engine traffic. 
Traffic from search engines, both paid and organic, is driven by SEM. 
This is where things start to become a little unclear. 

SEM and PPC are frequently used interchangeably these days; we'll discuss PPC in the next section. 
This concept appears to outperform SEO. But marketing nonetheless—just like PPC is—is what SEO is. The ideal way to approach SEO and SEM is as follows:

Consider SEM to be a coin. One side of the coin is SEO. On the other hand is PPC. 

SEO VS PPC

PPC, or pay-per-click, is a kind of online advertising in which sponsors are billed each time a link in their ad is clicked.

When an advertiser wants their ad to show up in search engine results, they bid on particular keywords or phrases. The advertiser's ad will appear as one of the top results when a user searches for one of those terms or phrases.

Thus, if search engine marketing is like a coin, then PPC and SEO are its two sides; PPC is the side that is paid, and SEO is the unpaid side. 

Why Invest In Your Business SEO?

Of course from the blog above you now know what SEO is and you can now see how important it is for your business, creating a website or owning one is one part of moving your business into the digital age, SEO allows people to see your business online when they search for things they need related to your product, which means with better SEO, you'd get better chances of securing more customers on your website, this might all sound like magic, but we can help you out, contact us today to book a quick discovery call, remember the more time you waste to contact us the more you lose the opportunity to maximize your daily customer turnover for that day or the next few days.